(role:business-development-lead)=
# Business Development Lead (BD Lead)

```{role} Business Development Lead

```


**TL;DR;** Develops and leads 2i2c's business strategy, growth, and revenue operations.

## Areas of responsibility

**BD: Strategy and Integration**

- Develop and lead 2i2c's business model and long-term growth strategy.
- Coordinate with the ED on strategy, targets, and sustainability planning.
- Synthesize Sales Team insights into guidance for ED, P&S, and Delivery
- Collaborate with P&S and Delivery Teams to ensure users, champions and purchasers clearly - understand 2i2c's value proposition.
- Align with CS&S (CFO; back office team) on financial operations and reporting.
- Set revenue, member retention, and growth targets that support sustainability.
- Translate organizational goals into actionable quarterly sales targets.
- Monitor financial viability, forecast revenue, and adjust plans proactively.

**Growth: Lead Generation, Marketing, and Outreach**

- Document the addressable market and ideal customer personas.
- Develop and manage lead generation systems (outbound, inbound, referrals).
- Increase awareness of 2i2c's offerings among prospective member communities.
- Design and run experiments to test lead generation and marketing strategies.
- Develop systems for lead generation (outbound, inbound, referrals).
- Estabish feedback loops and collect market insights to continuously improve 2i2c's offerings.

**Sales: System and Oversight**

- Design and implement scalable sales systems, KPIs, and processes.
- Define roles and responsibilities (e.g. Clerk 1, Sales 1, Customer Success Manager 1).
- Provide line management to team members within Business Development, including:
    - Provide coaching, mentorship, and feedback.
    - Ensure the BD team has the necessary skills, tools, and development opportunities.
    - Develop a hiring plan for business development team growth aligned with milestones.
    - Lead recruitment, onboarding, and professional development for BD team members.

**Revenue Capture: Back Office Execution**

- Ensure timely execution of agreements, invoicing, and cost recovery.
- Partner with CS&S to maintain accurate financial records and customer accounts.
- Oversee report preparation, renewal cycles, and administrative processes.

**Key Success Targets**

- Achieve financial sustainability while supporting communities with limited resources.
- Foster a team culture of feedback, learning, and continuous improvement.
- Ensure customer satisfaction and retention through effective relationship management and service delivery.