Business Development Overview

Business Development Overview#

Business Development is critical to 2i2c and is responsible for:

  • Interfacing with customer (future and existing) to understand their challenges

  • Operating as our sales arm (securing contracts, grants and renewals)

  • Providing product guidance to the Product and Services Team (P&S) based on market insights

  • Providing thought leadership to industry stakeholders

  • Connecting communities to amplify science (e.g. funding, research opportunities, etc.).

High-level goals of the Business Development Team#

The Business Development team is guided by the following goals

  1. Generate revenue that is sustainable for 2i2c in order to enable this service.

  2. Selling the right things in an effective way.

  3. Collaborate with communities to provide thought-leadership.

General responsibilities of the Business Development Team#

  • Consultative thought-leadership (informed by our Product strategy)

  • Market Research

  • Sales

    • Account Management

    • Growth / Sales strategy

    • Feasibility assessments (i.e. making sure the work we sell is work we can do)

    • Deliverables-based fundraising (grants and projects).

Capabilities & Capacity Needed#

  1. Know science and philanthropy well enough to sell and seek grants

  2. Strategic enough to prioritize and focus on highest value sales

  3. Uses & improves systems to triage & manage work

  4. Builds “executive” client relationships with org leaders, program directors

  5. Maintain relationships, escalation point if those people aren’t happy

  6. Comfort with selling / asking for money

  7. Influencing the wider world of science?

  8. Capability to report on value delivery to purchasers

Key Roles#

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