We use social media to signal boost and broadcast 2i2c’s impact to the broader community.
Currently, we do not have a dedicated Social Media manager, so the responsibility for managing these accounts is spread amongst the team.
We use social media to signal-boost our efforts in 2i2c and upstream communities.
Here are a few things to post:
Links to blog posts
Major announcements
Advertising job posts and other items we want to draw attention to
Re-tweeting and boosting other team members and their accounts
We don’t usually use 2i2c’s social media accounts to engage directly with other individuals or organizations, though we encourage individual team members to interact as themselves.
We have not had the resources to plan extensive social engagement as an organization.
A social media campaign can be optionally scheduled via the AirTable Form to submit content, or the communications team can manually schedule campaigns according to perceived priority. This is scheduled in the Content table of the Content Planning and Scheduling AirTable base by checking a box in the Social media campaign? field and specifying a Social media campaign date.
The Content table showing the social media fields.#
This triggers an AirTable automation to populate the Campaigns table, with a row per social media channel (Twitter, Mastodon and LinkedIn) for each content piece.
The Campaigns table automatically populated with 3 social media channels per content piece.#
The Campaigns table contains the following important fields the the communications team needs to pay attention to:
Here is our LinkedIn page.
We use LinkedIn roughly the same way that we use Twitter, though focus it more on signal-boosting blog posts and updates because fewer team members regularly use LinkedIn.
How to access: We can add page admins to our LinkedIn account, which gives others the ability to manage the account and post content.
If you’d like to be added, ask one of the pre-existing account admins.
This is a productivity tool for posting across our Twitter, Mastodon and LinkedIn channels simultaneously and scheduling social media campaigns with a content calendar.
Social media#
We use social media to signal boost and broadcast 2i2c’s impact to the broader community. Currently, we do not have a dedicated Social Media manager, so the responsibility for managing these accounts is spread amongst the team.
What to post on social media#
We use social media to signal-boost our efforts in 2i2c and upstream communities. Here are a few things to post:
Links to blog posts
Major announcements
Advertising job posts and other items we want to draw attention to
Re-tweeting and boosting other team members and their accounts
We don’t usually use 2i2c’s social media accounts to engage directly with other individuals or organizations, though we encourage individual team members to interact as themselves. We have not had the resources to plan extensive social engagement as an organization.
Scheduling social media campaigns with AirTable#
A social media campaign can be optionally scheduled via the AirTable Form to submit content, or the communications team can manually schedule campaigns according to perceived priority. This is scheduled in the Content table of the Content Planning and Scheduling AirTable base by checking a box in the Social media campaign? field and specifying a Social media campaign date.
The Content table showing the social media fields.#
This triggers an AirTable automation to populate the Campaigns table, with a row per social media channel (Twitter, Mastodon and LinkedIn) for each content piece.
The Campaigns table automatically populated with 3 social media channels per content piece.#
The Campaigns table contains the following important fields the the communications team needs to pay attention to:
Status
URL
Status#
There are 4 possible states: Unplanned (default), Planned, Scheduled, and Published. The workflow is as follows:
When a social media campaign is ready to be executed, it should be marked as Planned.
This triggers an AirTable automation that opens a GitHub issue in our website repository to track work to schedule on Buffer.
Once the post is scheduled, the status can be changed to Scheduled.
Once the social media post is published, the communications team should mark the item as Published and proceed to update the URL field.
URL#
For the purposes of tracking metrics, links to the public social media posts should be recorded in this field for future reference.
Twitter#
Our Twitter handle is (@2i2c_org). Currently, there is nobody actively monitoring the Twitter account.
How to access: See Shared bitwarden account.
Mastodon#
Our Mastodon handle is (@2i2c_org). Currently, there is nobody actively monitoring the Mastodon account.
How to access: See Shared bitwarden account.
LinkedIn#
Here is our LinkedIn page. We use LinkedIn roughly the same way that we use Twitter, though focus it more on signal-boosting blog posts and updates because fewer team members regularly use LinkedIn.
How to access: We can add page admins to our LinkedIn account, which gives others the ability to manage the account and post content. If you’d like to be added, ask one of the pre-existing account admins.
Buffer#
This is a productivity tool for posting across our Twitter, Mastodon and LinkedIn channels simultaneously and scheduling social media campaigns with a content calendar.
How to access: See Shared bitwarden account.