Communication strategy#

There are many ways to communicate with the outside world, and we have limited resources to devote towards communication. As such, we focus our efforts around blog-style posts, with signal boosting via Twitter and Mailing Lists.

Goals in communications#

  • Provide transparency. Show what our organization is up to, what we are learning, why we make certain decisions, how major projects are advancing, etc.

  • Demonstrate impact. Highlight the impact that our work (via development, services, etc) has on other communities, and how it feeds into our mission.

  • Highlight services and features. Draw attention to features or workflows that are particularly useful for communities we serve.

  • Grow our reputation for expertise. Make it clear that we know what we are talking about, and are making valuable contributions across the stack.

  • Grow our reputation with open source. Demonstrate how we are being a good citizen in the open source communities we work with.

  • Signal-boost others. We should use our communication as a way of highlighting other people and efforts, both within and outside of 2i2c.

  • Do not claim undue credit for 2i2c. When working in collaboration with others in open source projects, highlight 2i2c as a “collaborator and member” of open source projects, not the sole creator.

  • Provide calls to action. If there is an action we’d like others to take (e.g., potential customers, or stakeholders of 2i2c) we should communicate this (e.g., via our mailing lists).