Roles in Business Development

Roles in Business Development#

We have a temporary sales team structure driven by our in-flux sales processes.

  • James Colliander (Business Development Lead / Account Manager): Leads sales strategy, conducts discovery calls, owns ICP evolution

  • Harold Campbell (Chief of Staff / Account Manager): Supports deal execution in burst capacity, contributes to qualification and proposal development

  • April Johnson (Delivery Manager): Manages post-sale onboarding and ongoing service delivery, provides critical insights on member health that inform renewals and ICP refinement

We imagine these roles formalizing into something like the following:

  • Business Development Lead: Strategy, partnerships, ICP development

  • Account Manager - New Sales (“Hunter”): Outreach through proposal for net-new members

  • Account Manager - Renewals (“Farmer”): Customer success and renewal/expansion sales

We’re describing some of these in the pages below as well: